The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 1st. This round-up covers announcements and updates from GoTo, SOCi, GrowthLoop, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 1st.

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Top MarTech News From the Week of September 1st, 2023

Hightouch and Databricks Extend Their Partnership

Hightouch, a data activation solution provider, recently announced that Databricks Ventures was involved in its recent $38 million fundraising round. The investment expands on the partnership between Hightouch and Databricks to help companies convert their data into action. Additionally, the collaboration between the two companies to create 360-degree customer profiles with the Databricks Lakehouse solution and use Hightouch’s no-code feature suite to activate the customer data, behavioral events, and machine learning models within those profiles.

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Gong Introduces a New Generative AI Tool for Revenue Teams

Gong, a revenue intelligence solution provider, has launched Call Spotlight, a new generative AI solution designed to provide revenue teams with relevant, secure, and accurate summaries of customer interactions. The new tool uses a generative AI information querying capability that generates optimized responses to customer inquiries based on pre-set prompts or free-form questions. This helps sales and revenue teams better understand deal health, helps them identify emerging trends, and supports more informed decision-making.

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GoTo Launches an AI-Powered Chat Summary Tool 

GoTo—a communication software and remote IT support solution provider—has launched AI Chat Analysis, a new feature for the company’s contact center solution offering. AI Chat Analysis is an AI-powered chat summary and sentiment analysis feature that expands the data-driven insights customer service supervisors and analysts can use when assessing customer interactions. The tool provides a positive, negative, or neutral sentiment analysis score after every customer conversation, providing teams with the insights they need to identify areas for improvement.

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SOCi Releases an AI-powered Tool for Generating Personalized Customer Interactions

SOCi, a marketing cloud solution provider for multi-location enterprises, has announced Genius Social | Engagements. This new tool uses AI technology to generate personalized, on-brand responses to multiple engagement types across social networks. The latest offering is an extension of SOCi Social and enables users to create replies quickly, edit the AI-generated text to ensure authenticity, safeguard the generated responses to avoid mistakes, and compile a brand’s identity and messaging data in a central location. Genius Social | Engagements will launch in Q4 2023, but businesses can join the Beta Waitlist now.

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Typeface and GrowthLoop Announce the Integrated GenAI Marketing Solution

Typeface, an enterprise-grade generative AI platform, has announced the GenAI Marketing Solution, an integrated offering with GrowthLoop, a marketing technology company, and Google Cloud’s BigQuery and GenAI Foundation Models. The new tool combines generative AI into a single workflow that defines audience segments and uses them to create custom content that can be distributed across marketing channels. This enables marketers to accelerate marketing campaign launches, maintain consistent brand messaging on multiple platforms, streamline cross-channel content creation, and improve efficiency.

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UserTesting Debuts a New Collection of AI Capabilities

UserTesting—an experience research and insights provider—has announced the availability of UserTesting AI, a new suite of AI-powered capabilities that can help users identify customer insights, act on opportunities, and improve how products and experiences are developed. The company also launched the AI Insight Summary feature, which uses GPT technology to synthesize verbal and behavioral data from multiple video sources and generate content summaries. With these features, teams can optimize how they scale their research programs, process various data streams, connect with target audiences, and analyze customer sentiments.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Why a Great Customer Experience Starts with Data Management, by Kelly O’Connell at ActiveCampaign

As part of Solutions Review’s Contributed Content Series, Kelly O’Connell, the Chief Product Officer at ActiveCampaign, explains why data management is crucial to the development of a memorable customer experience. In her article, O’Connell talks about creating 1:1 experiences, the pressures of changing customer demands, and the value of developing and delivering personalized, automated customer experiences.

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Maximizing Returns in an Economic Downturn: The Power of Customer Engagement and Retention, by Josh Wetzel at OneSignal

As part of Solutions Review’s Contributed Content Series, Josh Wetzel, the Chief Revenue Officer at OneSignal, explores how customer engagement and retention strategies can help companies maximize ROI during economic uncertainties. Topics covered include the value of customer retention, how to drive customer engagement, tips for maximizing retention, and more.

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The IT Revolution: Why IT Needs a Seat at the Table, by Jeremy Rafuse at GoTo

As part of Solutions Review’s Contributed Content Series, Jeremy Rafuse—the VP of IT and Head of Digital Workplace at GoTo—explains why the IT revolution requires IT teams to be more involved in higher-level company decision-making. The article describes why IT success will lead to overall business success and delves into the value of giving IT departments a voice at the executive level.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of September 1st: Updates from GoTo, SOCi, GrowthLoop, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 28th. This round-up covers announcements and updates from companies like Salesforce, Customer.io, Optimove, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 28th.

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Top MarTech News From the Week of July 28th, 2023

Celebrus Expands its Platform with New AI-Powered Features

Celebrus, the customer data platform from D4t4 Solutions, has announced several new features to help brands use their data to improve customer relationships. The new features include extended machine learning functionalities, including built-in model scoring; Celebrus Bot Detection, a subscription offering that identifies bots in real-time to help brands avoid pay-per-click (PPC) fraud and credential stuffing attacks; and generative AI tools that build on Celebrus Identity Graph and Profile Builder technologies.

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Customer.io Announces the General Availability of its New Customer Data Platform

Customer.io, a customer engagement platform for marketers, has announced the general availability of Data Pipelines, its new customer data platform (CDP). The new CDP is designed to help companies collect and integrate data from various sources and then route that real-time data to destinations like Amplitude, Google Analytics, Mixpanel, Salesforce, and TikTok. Data Pipelines will work alongside the marketing automation functionalities available within Customer.io. Companies using other customer communication solutions can also use Data Pipelines as a standalone product.

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ChurnZero Introduces a New AI-Powered Feature

ChurnZero, a customer success platform, has launched Customer Briefs, a new AI-powered feature that compiles a customer’s key interactions, activities, and details into a compact, relevant summary. Customer Briefs is powered by ChurnZero’s Success AI tool and uses qualitative and quantitative data to provide users with accurate, up-to-date context for customer meetings, strategy consultations, renewal negotiations, and other interactions. Companies can also use Customer Briefs to generate AI-powered summaries of account overviews, survey feedback, customer communications, and usage statistics.

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monday.com Releases a New Data Infrastructure for its Platform

monday.com, a work operating system (Work OS) provider, has announced that mondayDB 1.0, the initial release of a new infrastructure for its Work OS platform, has been completed and rolled out to over 186,000 customers. Some of the mondayDB’s redefined data infrastructure capabilities include significant performance improvement, elasticity at scale, and tools that enable developers to build any app on top of the monday.com platform. mondayDB 1.1 will begin its rollout by the end of 2023.

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Optimove Reveals the Findings from its 2023 Holiday Survey

Optimove, a customer-led marketing platform, has released its 2023 Holiday Survey, which identifies new insights into customer behavior and the factors that promote sales during holiday seasons. For example, the findings reveal that forty-two percent of customers prefer to shop exclusively at familiar stores or websites they’ve shopped at before, highlighting customer loyalty’s impact on sales. Other findings include the majority of respondents (ninety-three percent) express a higher likelihood to revisit a brand or retailer after a positive experience.

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Salesforce Expands its Commerce Cloud Offering with New Innovations

Salesforce has announced several innovations for Commerce Cloud to help customers integrate digital commerce experiences into their sales, service, and marketing channels. The new capabilities include Pay Now, Snapchat for Commerce, Order Support, and Reorder Portal, providing Salesforce providers with the resources to create purchasing experiences anywhere and drive revenue with AI, data, and CRM solutions. These tools are generally available now, except Snapchat for Commerce, which is currently in pilot testing and will become generally available later in 2023.

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Salesforce Launches its New Sales Planning Capabilities

Salesforce also announced the general availability of Sales Planning, a new Sales Cloud solution designed to help companies drive business growth by improving how they distribute capacity, quotes, compensation, territories, and more. With the Sales Planning solution, customers can create plans informed by CRM data, streamline planning cycles with out-of-the-box templates, accelerate account assignments, and connect planning stakeholders to improve collaboration.

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Vericast Partners with Qonsent

Vericast, a marketing solution provider, has partnered with Qonsent, a data experience platform, to help brands deliver effective marketing campaigns, navigate data privacy regulations, and develop an audience of known customers. The partnership will provide brands with a fully integrated zero-party data capture and consent solution to record, store, and manage their consented data. It also includes real-time identity verification features to ensure consumer transparency.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Rethinking Queue Management for Increasingly Impatient Consumers, by Christoffer Klemming of Waitwhile

As part of Solutions Review’s Contributed Content Series, Christoffer Klemming, the CEO and co-founder of Waitwhile, explains how rethinking queue management can help companies manage their customers. In the article, Klemming explains why customers dislike waiting in lines, how those wait times can affect employee morale, and how technology solutions can address those issues.

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5 Reasons Sales and Marketing Teams Love CPQ, by Mitch Lee at Vendavo

As part of Solutions Review’s Contributed Content Series, Mitch Lee, a profit evangelist at Vendavo, outlines five reasons that sales and marketing teams love configure, price, and quote (CPQ) software. Those five reasons include reduced time-to-quote, easier onboarding for sales reps, streamlined workflows with a single source of truth, better pricing strategy execution, and improved customer satisfaction.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of July 28th: Updates from Salesforce, Customer.io, Optimove, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 21st. This round-up covers announcements and updates from companies like Pipedrive, Wistia, Qualtrics, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 21st.

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Top MarTech News From the Week of July 21st, 2023

Contentful and Twilio Segment Announce a New Partnership

Contentful, a composable content platform provider, has partnered with Twilio Segment, a customer engagement platform designed to drive real-time, personalized experiences. Combining Contentful’s capabilities with Twilio Segment’s access to customer data streams will enable digital teams to automate content decisions with real-time customer insights, create data-driven content journeys, and deliver customized content experiences to customers at scale.

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eGain Partners with Talkdesk to Help Companies Improve Their Customer Service

eGain Corporation, a customer-engagement knowledge platform, has partnered with Talkdesk, a global cloud-based content center solution provider. The companies will help businesses modernize their customer service offerings with AI-powered knowledge management and extensive digital capabilities. The partnership also involves the release of the Talkdesk-eGain Connector, a new tool that includes two integrations that embed eGain’s knowledge management tools into the Talkdesk Agent Workspace.

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Pipedrive Relaunches its School of Code Program

Pipedrive, a sales CRM platform for small businesses, has relaunched its School of Code, an internship and mentoring program designed to help people with little to no programming experience start a career in the tech industry. The program will begin in Tartu, Estonia, in September 2023 and last for three months. Participants will learn programming basics, project management, databases, DevOps, and back-end and front-end development during the program.

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Qualtrics Releases XM/os2, the Newest Generation of its Platform

Qualtrics, an experience management (XM) solution provider, has announced XM/os2, the newest generation of its platform. XM/os2 harnesses generative AI and Qualtrics AI technology to help companies create relevant, empathetic, and meaningful customer experiences across the Qualtrics solution suite. New features include generative AI-powered conversational experience functionalities, auto segmentation tools, automated video summary capabilities, and more. Additionally, the company announced that it is investing $500 million in AI innovations over the next four years.

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Salesforce Announces the General Availability of its New GPT-Powered Features

Salesforce has announced the general availability and pricing information for its Sales GPT, Service GPT, and Einstein GPT Trust Layer solutions. SalesGPT is included in the Sales Cloud Einstein product, and Service GPT is in Service Cloud Einstein. The features now available in the Einstein GPT Trust Layer include encrypted communications, data access checks, zero data retention, feedback data management, and an audit trail that logs all prompts, interactions, outputs, and feedback data to help teams ensure compliance.

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SupportLogic Introduces New Generative AI Features

SupportLogic, a customer support experience management platform provider, has released two new generative AI features for its Agent SX customers. The new tools—Response Assist and Translation Assist—are available today and provide agents with real-time, bi-directional language translation capabilities, sentiment detection, and AI-powered assistance for tone, grammar, response, and compliance. These tools will help teams confidently engage customers, improve communications, and build global teams.

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Wistia Releases New AI-Powered Features for its Video Marketing Platform

Wistia, a video marketing platform, has announced Wistia Fetch, an AI-powered generative search tool designed to help users improve their knowledge of video marketing. Users can ask Wistia Fetch questions about video marketing or production, and the tool will comb through Wista’s educational blog content to provide a comprehensive answer. The company is also releasing a new automated transcription tool that uses AI to transcribe the videos users upload to Wistia’s platform, helping them improve SEO.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

From Repetitive Tasks to Strategic Insights: How AI is Revolutionizing the Sales Processes, by Shaun Shirazian of Pipedrive

As part of Solutions Review’s Contributed Content Series, Shaun Shirazian, the Chief Product Officer at Pipedrive, explains how artificial intelligence (AI) is changing sales processes. In his article, Shirazian identifies how AI can help sales teams improve efficiencies by automating tasks, identifying patterns in customer behaviors, and allowing sales reps to focus on doing what they do best.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of July 21st: Updates from Pipedrive, Wistia, Qualtrics, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 14th. This round-up covers announcements and updates from companies like ClickDimensions, monday.com, Cordial, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 14th.

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Top MarTech News From the Week of July 14th, 2023

AnyRoad Launches an AI-Powered Feedback Assistant

AnyRoad, a data-driven experiential marketing platform, has announced Pinpoint, a new AI-powered feedback assistant. Pinpoint is powered by natural language processing (NLP) and generative AI and is designed to help companies understand what factors drive positive and negative experiences. AnyRoad customers can use the tool to analyze customer feedback, identify trends, maximize ROI, and adapt their brand experiences to changing customer behaviors.

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ClickDimensions Releases a New Product Suite for Sales and Marketing Teams

ClickDimensions, a marketing automation solution provider, has announced ClickDimensions PowerPack. The new product suite includes CRM, sales engagement, and marketing automations that leverage Microsoft’s Power Platform. Small and medium-sized businesses can use the PowerPack suite to improve their engagement with buyers, increase conversion rates, accelerate growth, close more deals, improve visibility into opportunities, and optimize their account-based sales and marketing strategies.

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Cordial Launches a New Identity Resolution Solution

Cordial, a marketing automation solution provider, has launched a new identity resolution solution to help marketing teams identify anonymous browsers across devices and match them with known customer profiles. The new tool, Identity+, uses Cordial’s ID Graph network to match an unidentified user’s browser ID with data in the system, allowing marketing teams to gain additional information on a prospective customer. Brands can also use Idrntity+ to improve their identity resolution, reporting, attribution, and automated messaging efforts across channels.

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Gainsight Signs an Agreement to Acquire Northpass

Gainsight, a global customer success platform, has signed a definitive agreement to acquire Northpass, a privately held company. Northpass is a customer education platform provider that helps mid-market and enterprise businesses develop customer education programs. The acquisition will help Gainsight expand its customer success solution suite and provide brands with an end-to-end platform to automate their high-touch customer success management efforts, including email journeys, customer communities, in-app product engagements, and customer education.

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monday.com Appoints a New Chief Product and Technology Officer

monday.com, a work operating system provider, has announced the appointment of Daniel Lereya as its new Chief Product and Technology Officer, effective immediately. Lereya has spent the last seven years leading monday.com’s R&D organization, overseeing the company’s product team, and working as part of the senior management team. In the new role, Lereya will focus on growing the brand’s multi-product vision, expanding its operational efficiencies, and strengthening company growth by hiring across the product, design, and R&D teams.

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Solutions Review is Hosting Alteryx for a Solutions Spotlight Event on July 27th

On July 27th, Solutions Review will be hosting a Solutions Spotlight webinar event with Alteryx. The webinar will focus on achieving meaningful business impact with artificial intelligence (AI), machine learning (ML), and analytics technologies. Alongside a comprehensive demo of Alteryx’s automated analytics platform, the Spotlight event will feature a Q&A with Heather Harris, Alteryx’s Field Chief Data Data and Analytics Officer.

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UserTesting Announces a Joint Integration with Contentsquare

UserTesting, an experience research solution provider, has announced a joint integration with Contentsquare, a global digital experiences analytics provider. The partnership will allow organizations to extract additional insights into the customer experience across digital properties, analyze UserTesting insights alongside Contentsquare experience data, track the performance of digital experience options, and improve how they customize digital experiences for their target audiences.

Read on for more.

Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Solutions Review Celebrates 1,000 Premium Content Submissions This Year

Since Solutions Review first institutionalized the Premium Content Series in June 2022, and in conjunction with its popular Insight Jam events, its editors have been overwhelmed by the response. After commemorating 50 vendors served through its growing selection of virtual event programs earlier this summer, Solutions Review editors are proud to announce a milestone of more than 1,000 pieces of Premium Content published in the last calendar year.

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Three Ways Businesses Can Smooth the Customer Journey with CRM, by Joe Greenspan of Act!

As part of Solutions Review’s Premium Content Series, Joe Greenspan, the VP of Commercial Operations at Act!, outlines how businesses can streamline the customer journey by leveraging CRM technology that organizes company data, integrates with other business systems, monitors engagement across channels, and automates personalized customer engagement.

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Big Tech Companies Are Heavily Investing in AI: What Can Retailers Do to Keep Up?, by Sajid Mohamedy at Nisum

As part of Solutions Review’s Premium Content Series, Sajid Mohamedy, EVP of Growth and Delivery at Nisum, delves into how retailers can use artificial intelligence (AI) to keep up with big tech companies. In the article, Mohamedy spotlights real-life examples of how retailers can use generative AI, outlines some important factors to consider, and offers insights on mitigating risk.

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Minimizing Risk in Your MarTech Stack with Composable Architecture, by Nishant Patel of Contentstack

As part of Solutions Review’s Premium Content Series, Nishant Patel, founder and CTO of Contentstack, explains how composable architecture can minimize risks in a company’s martech stack. The article delves into the basics of composable architecture, how it can reduce traditional infrastructure risks, and why it can help businesses improve creativity.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of July 14th: Updates from ClickDimensions, monday.com, Cordial, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 30th. This round-up covers announcements and updates from companies like Braze, Salesforce, Wix, and Klaviyo.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 30th.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of June 30th, 2023

Braze Expands its Artificial Intelligence Capabilities

Braze, a customer engagement platform provider, has announced new updates to its existing artificial intelligence capabilities, now collectively titled Sage AI by Braze. The updated capabilities suite includes an AI-powered recommendation engine for increasing personalization, cross-channel data flows, generative AI features, flexible experimentation tools to optimize customer journeys, and real-time ingestion and execution of customer behavior, preference, and attribute data, enabling the AI to make faster decisions.

Read on for more.

Klaviyo Announces Details on Klaviyo Reviews

Klaviyo—a marketing automation and customer data platform—has launched Klaviyo reviews. This new offering allows Shopify merchants to collect product reviews and the associated customer data and messaging in a single platform. Announced at K:LDN, Klaviyo’s second annual e-commerce summit, Klaviyo reviews can help businesses consolidate their tech stack, personalize data, send messages at the right time, automate review requests, and create unified post-purchase journeys for customers.

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Salesforce Expands its Sales and Service Cloud Platforms with New Generative AI Capabilities

Salesforce has introduced new generative AI capabilities to its Sales Cloud and Service Cloud platforms to help sellers and service teams improve how they work and interact with customers. The new Sales Cloud tools, Sales GPT, embed generative AI technology into the flow of work to help auto-generate customer emails, call summaries, account research, and more. With Service GPT, Service Cloud users can auto-generate service replies, automatically summarize customer interactions into knowledge articles, and equip service agents with the insights they need before arriving at a service location.

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Salesforce Releases a New Solution for Financial Institutions

Salesforce also launched a new solution to help financial institutions use AI, real-time data, and CRM to create automated customer experiences powered by first-party data and generative AI. The new Personalized Financial Engagement solution includes the following tools: Data Cloud for Financial Services, Marketing GPT for Financial Services, MuleSoft Direct for Financial Services Cloud, Marketing Cloud Engagement for Financial Services, and Financial Plans and Goals.

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Salesforce and Deloitte Digital Announce a New Collaboration

Salesforce and Deloitte Digital have announced a new collaboration to equip global businesses with the strategies and accelerators they need to deploy AI for CRM. As part of the partnership, Deloitte Digital will offer its AI services, industry experience, and knowledge of data protection regulations to help businesses implement and scale Salesforce’s AI Cloud suite. The companies will help clients use AI in their CRM solutions to develop personalized customer experiences, protect their data, and maximize productivity.

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Wix Launches Its New SEO Assistant Tool

Wix, a website builder tool, has launched its new SEO Assistant tool. The tool, which includes an extended integration Semrush, provides users with a summary of how each page on their site is doing and gives them detailed, actionable tasks they can fulfill to optimize their pages and content for search engines and visitors. Wix’s SEO Assistant tool is available now to all users for blog pages and will expand to other verticals and pages in the future.

Read on for more.

Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

How Generative AI Can Help SMBs Improve Customer Experiences, by Ramprakash Ramamoorthy of Zoho

As part of Solutions Review’s Premium Content Series, Ramprakash “Ram” Ramamoorthy, the Director of AI Research at Zoho Corporation, explains how generative AI technology can help small-to-medium-sized businesses (SMBs) improve the customer experience, streamline customer service processes, and personalize interactions.

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Are Composable Platforms the Future of Martech?, by Dave O’Flanagan of Sitecore

As part of Solutions Review’s Premium Content Series, Dave O’Flanagan, the Chief Product Officer at Sitecore, talks about the potential composable platforms can bring to the future of marketing technology. In the article, O’Flanagan discusses how composable platforms can help businesses become more agile, personalize customer interactions at scale, and more.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 30th: Updates from Braze, Salesforce, Wix, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 23rd. This round-up covers announcements and updates from companies like Freshworks, Iterable, Zendesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 23rd.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of June 23rd, 2023

Alorica Announces Details on Alorica IQ

Alorica, a global provider of customer experience (CX) solutions, has announced Alorica IQ, a new digital foundry that integrates technology into all its customer interactions and services. Alorica IQ unifies Alorica’s digital solutions, analytics, and consulting services into a new end-to-end offering. It’s designed to help companies transform their brand experience by diving deeper into data around customer preferences, call drivers, and friction points across channels and processes.

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CallMiner Releases a New Real-Time Agent Guidance Product

CallMiner, a conversation intelligence solution provider, has announced RealTime, a new real-time agent guidance product. The new feature combines real-time and post-interaction analytics capabilities to provide organizations with AI-powered tools to improve customer experiences, support agent onboarding, reinforce behaviors with personalized alerts, resolve issues faster, and more. Some of the features and enhancements available with RealTime include Live Insights, Live Listen, and Agent Call for Help, which can empower agents with “next-best-action” guidance, call flow, script adherence support, and up-sell/cross-sell opportunity identification.

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Freshworks Expands its Products with New Generative AI Enhancements

Freshworks has launched several new generative AI enhancements for its product lines to help service, marketing, sales, and IT teams become more efficient with the emerging technology. The new features—Freddy Self-Service, Freddy Copilot, and Freddy Insights—can eliminate busy work by offloading it to bots, offer contextual assistance to users, automate the analysis of daily productivity, generate recommendations that drive business impact, and extract actionable insights from employee work. These three predictive and assistive generative AI capabilities are now available for beta testing.

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Genesys Debuts New Task Management Solutions Tools for the Contact Center

Genesys, a global cloud provider of AI-powered experience orchestration solutions, has announced a new task management solution to help companies automate workflows between contact center employees and other departments. With the new Work Automation and Task Routing tools—available now for the Genesys Cloud CX platform—businesses can create seamless end-to-end customer experiences, bridge the gap between the front and back office, solve customer-related tasks in less time, help employees stay more connected, and streamline post-interaction follow-ups.

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Iterable Details its 2023 Summer Product Release

Iterable, an AI-powered customer communication platform, has unveiled details on its 2023 Summer Product Release. The new release, announced at the company Activate Tour event in London, introduces several new features, including AI-Powered Frequency Management, Global SMS, Flexible Default Locales, and the launch of a new EU Data Center to help EU-based and multi-national brands improve customer trust. These new functionalities will empower users to expand their global reach with SMS marketing, optimize customer engagement, improve the ROI of every message sent, ensure consistent delivery of localized content, and maximize their global return on investment (ROI).

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Salesloft Launches a New Tool Powered by Conductor AI

Salesloft, an AI-powered revenue workflow platform provider, has announced the launch of Rhythm, a new solution powered by Conductor AI, a proprietary, patent-pending AI engine. Rhythm is designed to translate buyer behavior into immediate, impactful seller actions in a prioritized workflow customized to each unique seller. The new tool can seamlessly integrate with other CRMs, sales, and marketing technologies so sellers can save time by staying in one place instead of swiveling from app to app.

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Speedeon Adds Life Event Data to its Customer Intelligence Platform

Speedeon Data—a direct marketing and consumer intelligence solution provider—has added its in-depth life event data to the AudienceMaker platform. By combining the capabilities of a first-party CRM with Speedeon’s third-party consumer marketing data, AudienceMaker can help advertisers maximize the effectiveness of their customer retention and prospect acquisition strategies in a few simple clicks. Lindsey Kaiser, the Chief Product Officer at Speedeon, says, “By putting our life event data into AudienceMaker and keeping it updated around the clock, we’re essentially giving marketers instant access to a pipeline of valuable prospects and current customers who may need their product or service more than ever.”

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Sprinklr Announces the New Features Coming in its Spring Platform Release

Sprinklr, a customer experience management platform for modern enterprises, has launched its spring platform release, which expands its solution suite with over one-hundred new capabilities. The latest release, announced during Customer Contact Week (CCW) in Las Vegas, includes new AI and generative AI-powered capabilities to streamline the process of building, training, implementing, recalibrating, and updating conversational bots with AI models. Other new features can help companies build their Knowledge Base quickly, automatically generate chat responses in multiple languages, and additional CCaaS features to maximize agent productivity.

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Totango Extends its Platform with New In-App Communications Tools

Totango, a composable customer success platform, has announced Totango In-App, a new in-product experience builder. The new solution—advanced by Totango’s acquisition and integration of Lou—will help businesses scale their self-serve user onboarding services, drive product adoptions with in-app announcements, use surveys to capture customer feedback, and more without writing a single line of code. General availability for the new toolset is expected to launch in Fall 2023, but customers can join the closed beta waitlist today.

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Typeface and Salesforce Partner on Generative AI Capabilities

Typeface, a generative AI platform for enterprise content creation, has announced that it has partnered with Salesforce to integrate its brand-personalize generative AI functionalities with Salesforce Marketing GPT. Through the two companies’ partnership, Salesforce and Typeface customers can deliver custom, contextual content across customer journeys, achieve scalable content personalization, boost customer engagement, and increase conversion rates, all powered by generative AI.

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Zendesk Completes its Acquisition of Tymeshift

Zendesk has acquired Tymeshift, an AI-powered modern workforce management (WFM) solution designed to help customers streamline complex customer experience (CX) workload management. Zendesk will combine Tymeshift’s predictive capabilities with its pre-existing AI capabilities to power the “next generation” of AI-assisted CX agent productivity. This will help organizations improve efficiency by automatically managing agent scheduling and making it easier to react to spikes in customer inquiries.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Your Company’s Outdated Chatbots are Probably Doing More Harm Than Good, by David Greenberg of Conversica

As part of Solutions Review’s Premium Content Series, David Greenberg, the CMO at Conversica, outlines how outdated chatbots can do more harm than good for your business. In the article, Greenberg spotlights how old-school chatbots are often powered by out-of-date technology, the limits that impose around scalability, and why that can negatively affect revenue.

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The Unseen Power of Events: Revolutionizing the Way Marketers Approach Customer’s Journey, by Rodney Hart of RainFocus

As part of Solutions Review’s Premium Content Series, Rodney Hart, the VP of Events at RainFocus, compiled some insights in Q&A form to help marketers see events as a way to change how they approach and manage the customer journey. The discussion touches on subjects like in-person events, how events have changed post-COVID, how event marketers can personalize their events, and what event models work best to develop a strategic marketing strategy.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 23rd: Updates from Freshworks, Iterable, Zendesk, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 16th. This round-up covers announcements and updates from companies like Seismic, Optimizely, Intuit Mailchimp, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 16th.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of June 16th, 2023

Acquia Announces New Enhancements for its DXP

Acquia, a digital experience platform provider, has announced enhancements for Acquia DXP. The updated capabilities will help Acquia users create deeper omnichannel customer journeys, develop more personalized experiences, maintain 360-degree customer profiles that leverage all known customer activity, and develop responses to customer actions that take every previous interaction into account. The news was announced at Acquia Engage Paris, the company’s customer and partner event.

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Act! Introduces New Features to Act! Premium Desktop

Act!, a marketing solution provider for small to medium-sized businesses (SMBs), has launched the latest version of Act! Premium Desktop. The new version introduces new features for the Act! Insight Dashboard Builder, the integration of SMS4Act! SMS Text Messaging, enhanced marketing automation features, and enhancements to the Act! Companion mobile app. These new features will help users extract deeper insights from their customer data, improve customer communications, and increase the performance of their marketing automation efforts.

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Bloomreach and Contentsquare Detail Their New Partnership

Bloomreach, a commerce experience cloud solution provider, has partnered with Contentsquare, a global digital experience analytics provider. The companies will create a two-way integration that empowers marketers to develop campaigns driven by a 360-degree view of customer data. The integration will combine Contentsquare’s digital customer experience insights with the unified customer profiles available in the Bloomreach Engagement solution. It will also allow users to add their customer segment and campaign performance data from Bloomreach Engagement into Contentsquare.

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DemandSkill Debuts its Sales and Marketing Pipeline Acceleration Platform

DemandSkill—a new sales and marketing pipeline acceleration platform powered by AI technology—has emerged from stealth and made its official debut. The DemandSkill platform was built by the company’s in-house research team and leverages semantic analysis, natural language processing (NLP), and intent algorithms to assess large data sets, identify high-value prospects, and close more sales faster. It also uses data from email marketing, digital marketing, telemarketing, and traditional marketing efforts at trade shows, public relations, and webinars.

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Intuit Mailchimp Releases a Suite of New and Updated Features

Intuit Mailchimp, a global email marketing solutions provider, has released over 150 new and updated features to help users accelerate e-commerce growth, get more hands-on support, and spend less time creating emails and reports. Some of the new features that have been launched or will release soon include advanced segmentation, expanded e-commerce automations, custom reporting, SMS marketing, enhanced support options, deeper email analytics, customer journey capabilities for Shopify merchants, an email content generator, and updates to Mailchimp’s Standard plan.

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Keap Partners with EasyWebinar to Help Small Businesses Improve Their Virtual Events

Keap, a small business marketing software provider, has partnered with EasyWebinar, a live stream platform and marketing automation tool. The partnership involves an integration between Keap and EasyWebinar that will provide users with the tools they need to make compelling webinar experiences, behaviorally segment audiences, and pair their virtual events with sales and marketing automation functionalities. There will also be a paid integration with Keap that enables clients to use additional automations to grow their sales.

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ON24 Launches an AI-Powered Optimization Suite

ON24, a digital engagement platform provider, has launched a new AI-powered Optimization Suite to help organizations personalize, orchestrate, and automate their digital experiences and content. The new suite is backed by the ON24 AI Engine and harnesses generative AI technologies to help users improve campaign performance, maximize ROI, drive audience engagement, generate in-depth data-driven insights, and deliver meaningful pipeline and revenue growth.

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Optimizely Expands its CMS with a New Service Offering

Optimizely, a digital experience platform (DXP) provider, has released Content Graph, a new service that allows developers to search and deliver content from anywhere. Content Graph enhances the Optimizely Content Management System (CMS) with functionalities that make it possible to repurpose content, curate highly customized search experiences, and develop compelling content blocks that support more dynamic content experiences. The service is powered by GraphQL, a query language for APIs.

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Qualtrics Partners with Bain & Company for a New Solution

Qualtrics, an experience management solution provider, has partnered with Bain & Company to announce the NPS Outer Loop powered by Qualtrics. The new service offering was designed by Bain in the Qualtrics XM Platform and will allow companies to access Bain’s methodologies for customer experience improvement and execute them from Qualtrics’ technology platform. The solution is available for early-access customers and supplies them with actionable practices and methodologies for improving customer relationships, fostering individual learning, supporting company-wide growth, and expanding the value of a company’s customer base.

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Salesforce Reveals AI Cloud, a New Solution Offering to Help Teams Utilize Generative AI

Salesforce has announced AI Cloud, a new solution that helps Salesforce customers use generative AI to supercharge customer experiences and company productivity. AI Cloud provides businesses with capabilities optimized for delivering trusted, open, and real-time generative experiences across workflows and applications. Powered by Einstein, AI Cloud helps sales reps, service teams, developers, and marketers auto-generate personalized emails, agent chat replies, case summaries, code, recommendations, personalized marketing content, and more.

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Scibids and Tinuiti Collaborate on an AI Insights Solution

Scibids, an AI solution provider for digital marketers, and Tinuiti, an independent performance marketing agency, have launched the Scibids AI Insights Solution. The new solution will provide Tinuiti’s clientele with deeper transparency and control over the ad decisoning processes in Scibids’ AI-powered customizable algorithms, equip media buyers with the data they need to understand the AI’s decisions, and, ultimately, make smarter decisions about their campaigns.

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Seismic Expands its Platform with New AI-Powered Capabilities

Seismic, a global enablement solution provider, has announced its Spring 2023 Release, which builds on Seismic’s AI-guided selling tools with new capabilities powered by Aura, Seismic’s AI engine. The new capabilities include AI-powered features for Microsoft Viva Sales, the availability of Seismic’s content library in Google Slides, embedded contextual insights, enablement impact analytics, dynamic watermarking, and an intelligent search experience that allows users to access content based on user behavior, search history, and an AI-assisted understanding of audience intent.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Best Zoho CRM Training Courses Available Online

As one of the leading names in the industry, Zoho’s CRM platform provides companies worldwide with a fully customizable solution outfitted with a suite of omnichannel, analytics, automation, process management, sales enablement, collaboration, performance management, and other capabilities. To help you and your team get the most value from the Zoho CRM platform, our editors have compiled some of the best Zoho CRM training courses.

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Are Your Data Solutions Excluding Key Customers?, by Olivia Hinkle of Validity

As part of Solutions Review’s Premium Content Series, Olivia Hinkle, the Senior Product Marketing Manager at Validity, outlines how companies can ensure their data solutions don’t exclude essential customer data. In the article, Hinkle talks about the value of data quality, customer demographic segmentation, product adoption, and service adoption.

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How Intent Data-Driven B2B Marketing Retention Enhances Revenue, by Bonnie Crater of Full Circle Insights

As part of Solutions Review’s Premium Content Series, Bonnie Crater, the CEO of Full Circle Insights, explains why data-driven B2B marketing retention can enhance company revenue. Crater’s article delves into the importance of retention in B2B marketing, how marketers can use intent data to facilitate collaboration, and implement a strategy that maintains a steady revenue stream.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 16th: Updates from Seismic, Optimizely, Intuit Mailchimp, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 9th. This round-up covers announcements and updates from companies like Salesforce, Act-On, Optimizely, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 9th.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of June 9th, 2023

Act-On Software Releases a New Generative AI Tool for Email Marketing

Act-On Software, a marketing automation solution provider, has launched Act-On AI Create, a new tool to enhance email generation. The release is part of the company’s multi-year commitment to strengthen its marketing automation solutions with AI technology. With Act-On AI Create, marketers can generate email content within seconds. It can also directly plug its generated email and optional subject lines into existing templates by integrating generative AI into the Act-On solution suite. The new tool is available now and marks the first of multiple planned AI releases for the Act-On marketing automation portfolio.

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Brevo Appoints a New CEO for North America

Brevo, formerly Sendinblue, has appointed Isabelle Guis as its new CEO for North America and Global Chief Marketing Officer and Julien Cros as its U.S. Sales Director. With over a decade of experience in the SaaS and CRM industry, Isabelle Guis has previously worked with companies like Salesforce, Commvault, and Egnyte. In her new role, Guis will help drive Brevo’s North American growth and continue positioning the software as an easy-to-use CRM suite in the fast-growing, value-oriented market where its mid-market and self-service clients reside.

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Instabase Reveals Details of its New Repository of AI Apps

Instabase, an Applied AI provider for enterprises, has announced a Series C funding round and the launch of AI Hub, a new repository of AI apps. The $45 million Series C funding round, which concluded at the end of 2022, was led by Tribe Capital, with additional participation from Andreessen Horowitz, New Enterprise Associates, Greylock Partners, Spark Capital, K5 Global, and Standard Chartered Ventures. Meanwhile, the new AI Hub repository will focus on content understanding and provide users with a set of generative AI-based tools that are available now.

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Integrate Launches a New Mobile Application for Capturing Data at Events

Integrate, a B2B Precision Demand Marketing (PDM) solution provider, announced Mobile Connect, a new application designed to enable B2B marketers to capture data at third-party events, field events, and wherever connections happen. The tool will help marketers get opted-in leads by capturing images of trade show badges, business cards, and additional buyer information for transcription. It can also route lead and buyer data to the user’s CRM and marketing automation systems in real-time. Mobile Connect will be included in Integrate’s Demand Acceleration Platform (DAP) and available to download on iTunes and Android app stores later in Q3 2023.

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Mosaicx Reveals a New Agent Program to Help Companies Embrace AI

Mosaicx, a cloud-based conversational AI solution, has announced details on its new Mosaicx Agent program. With this new program, the Mosaicx sales team will partner with agents who have identified companies struggling to utilize AI technologies and work with them to present a Mosaicx solution that fits their needs. Rebecca Jones, the general manager of Mosaicx, says, “Through this program, agents can generate new revenue opportunities and become valued providers of robust conversational AI functionality. This program reinforces Mosaicx’s role as a trusted advisor and our commitment to delivering exceptional customer experiences across industries.”

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NICE Adds New AI Solutions to its Customer Experience Platform

NICE, a cloud-native customer experience platform provider, has launched three new solutions as part of Enlighten. The company is combining the latest generative AI technology with its suite of customer experience data to help stakeholders better engage, predict, and take actions that improve agent empowerment, optimize customer experiences, and promote operational excellence. These new solutions include Enlighten Copilot for employees, Enlighten Autopilot for consumers, and Enlighten Actions for CX leaders.

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Optimizely Expands its Partnership with Contentsquare

Optimizely, a digital experience platform (DXP) provider, has expanded its partnership with Contentsquare, a digital experience analytics platform, to enhance its experience capabilities with journey analytics features. As part of the expanded partnership, Contentsquare’s Zone-Based Heatmaps feature will be available to Optimizely Web Experimentation users via two-way integration, providing them with actionable insights on customers’ in-page behavior, a deeper understanding of the reasons behind an experiment’s performance, and a pathway toward optimized digital experience.

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Salesforce Releases Two New Generative AI Product Offerings

Salesforce, the global CRM provider, has launched Marketing GPT and Commerce GPT, two new generative AI product offerings that use trusted first-party data from Data Cloud. Marketing GPT will help marketers automatically generate personalized emails, audience segments, and marketing journeys across touchpoints. Meanwhile, the Commerce GPT feature suite will enable brands to deploy customized shopping experiences and offers that use GPT-powered dynamic buying journeys that adapt to customer needs.

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SugarCRM and sales-i Detail Their New Partnership

SugarCRM, an AI-driven CRM platform provider, has announced a new partnership with sales-i, a cloud-based sales intelligence platform. The partnership aims to improve B2B sales performance in manufacturing, distribution, and wholesale sectors with enhanced customer insights, intelligence, and analytics capabilities powered by AI and machine learning. The SugarCRM integration with sales-i will centralize access to sales analytics for every customer, sales team, product, and branch, making it easier for companies with extensive product catalogs to detect buying patterns.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Product, Platform & People: Striking the Right Balance Between CX and EX in 2023, by Jake Athey of Acquia

As part of Solutions Review’s Expert Insights Series, Jake Athey, the VP of Marketing & Sales at Acquia, outlines a few of the most meaningful ways companies can find the right balance in their customer experience (CX) and employee experience (EX) initiatives. These include best practices like maintaining a customer-focused mindset, equipping teams with the proper tools, and empowering employees.

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Generative AI’s Impact on Digital Marketing So Far (And What’s Next?), by Marc Hardgrove of The HOTH

As part of Solutions Review’s Premium Content Series, Marc Hardgrove, the CEO of The HOTH, delves into the impact generative AI has had on digital marketing and where it might go in the future. In the article, Hardgrove explores how these technologies have changed the digital marketing landscape, how businesses can prepare for the future, and offers some suggestions on how that future might look.

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How Enablement Technology Sets Finserv Professionals Up to Thrive, by Kerry Ryan at Seismic

As part of Solutions Review’s Premium Content Series, Kerry Ryan, the Director of Financial Services Marketing at Seismic, explains how enablement technology can help financial services (“finserv”) professionals succeed. Her article covers topics like unlocking efficiencies, streamlining content access, creating better client experiences, and charting the future of enablement technologies.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 9th: Updates from Salesforce, Act-On, Optimizely, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 2nd. This round-up covers announcements and updates from companies like Optimove, Semrush, Qualtrics, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 2nd.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of June 2nd, 2023

Highspot Details its Spring ’23 Product Release

Highspot, a sales enablement platform provider, has announced details on its Spring ’23 release, introducing new product capabilities and services to help customers infuse their sales processes with “operational rigor.” These capabilities include generative AI functionality to boost sales enablement productivity, enterprise-class training services, coaching for sales reps, and resources to help revenue teams expand their expertise, showcase enablement impact, and more.

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monday.com Launches a New Solution for Product and Development Teams

monday.com, a work operating system (WorkOS) provider, has launched monday dev out of its beta status. The new product offering is built on the monday.com Work OS. It is designed to provide product and development teams with the tools to manage development processes, improve collaboration, bridge company siloes, automate manual tasks, and achieve their goals. Specific features include Kanban views, product lifecycle management, agile reporting tools, ready-made templates, and seamless integrations with tools like GitHub, GitLab, Slack, Zendesk, Gmail, Microsoft Teams, and BitBucket.

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Optimove Releases Findings From its 2023 Survey of Business to Consumer Marketers

Optimove, a Customer-Led Marketing Platform provider, has released the finding from the Optimove 2023 Survey of Business to Consumer Marketers, which queried over two-hundred senior-level B2C marketing executives in the second quarter of 2022. The results reveal that 54 percent of executives have allocated over half their marketing budget toward acquiring new customers, with 13 percent allocating more than half of their budget to customer retention. The remaining 33 percent of survey respondents reported that they split their market budget evenly between customer acquisition and retention.

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Pipedrive Expands its Call Center Capabilities with New Integrations

Pipedrive, a sales CRM solution for small businesses, has announced two new advanced integration with CloudTalk and JustCall to help customers streamlines their sales communications and make business calls more efficient. These new call center integrations will enable users to make calls from anywhere in Pipedrive, enrich contacts with recordings of interactions, send and receive SMS, access click-to-call functionality from anywhere in the platform, and display caller details whenever they receive an inbound call from a contact.

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Qualtrics Announces the General Availability of its Customer Journey Optimizer Solution

Qualtrics, an experience management (XM) solution provider, has announced the general availability of its Customer Journey Optimizer. It is a new solution to help companies identify friction points, spotlight critical moments in the customer journey, and prioritize actions to improve customer experiences. The Customer Journey Optimizer is powered by Qualtrics Experience iD and is designed to create a single omnichannel view of the customer journey, allowing users to see exactly what stage a customer is in, identify where friction is occurring, analyze data to see how issues are affecting customer segments across channels, and more.

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Semrush and Kompyte Release a Generative AI Tool for Competitive Intelligence

Semrush, a digital marketing tool provider, and Kompyte, a competitive intelligence platform, have announced the release of Kompyte GPT, an advanced generative AI technology designed to “revolutionize” the competitive intelligence landscape. Kompyte GPT combines Semrush’s digital marketing expertise with Kompyte’s tracking technology to help companies automatically generate industry-specific Battlecards, keep those Battlecards up-to-date in real-time, receive daily insights on competitors, seamlessly handle objections with automation, and identify critical weaknesses or insights by analyzing product reviews, likes, and dislikes.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Is Your Business Ready for Phygital? Top Considerations for CX Leaders, by Rebecca Jones of Mosaicx

As part of Solutions Review’s Expert Insights Series, Rebecca Jones, the General Manager of Mosaicx, unpacks the critical considerations for brands looking to use immersive phygital experiences to elevate their CX. In the article, Jones outlines the importance of artificial intelligence (AI), omnichannel experiences, personalization, augmented reality (AR), virtual reality (VR), data strategies, and the human touch.

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Google Optimize Sunset: Five Questions to Ask When Finding a Replacement, by Carsten Schou Hjæresen of Valtech

As part of Solutions Review’s Premium Content Series, Carsten Schou Hjæresen, the EMEA VP of Marketing Technology at Valtech, outlines some of the critical questions businesses should be asking as they work toward finding a replacement platform for Google Optimize after it takes its final bow this year. The questions cover subjects like linking optimization to KPIs, optimizing the customer funnel, and scaling.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 2nd: Updates from Optimove, Semrush, Qualtrics, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 26th. This round-up covers announcements and updates from companies like Act!, Sprinklr, monday.com, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 26th.

[box style= “3”]Our Free CRM Buyer’s Guide helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.[/box]

Top MarTech News From the Week of May 26th, 2023

Acoustic Releases a New All-in-One Platform for Multichannel Marketing

Acoustic—a marketing and customer engagement provider for B2C brands—has released Acoustic Connect, an all-in-one platform for multichannel marketing, behavioral experience insights, and personalized journey orchestration. The new platform will give marketers deeper visibility from campaign creation to customer conversion, enabling them to use real-time behavioral insights to enhance customer engagement and fuel data-driven, intent-based marketing strategies.

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Act! Reveals Act! Apps, an E-Commerce Marketplace for Third-Party Add-Ons

Act!, a CRM and marketing automation solution provider for small to medium-sized businesses (SMBs), has launched Act! Apps, a new e-commerce marketplace for third-party add-ons that extend the functionality of Act! ‘s marketing automation and CRM solution. Act! Apps will consolidate the add-ons that partners have developed over the last thirty-five years into a single, unified e-commerce site, enabling users to shop for the tools they need to expand the capabilities of their Act! system.

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Acquia Expands its Digital Asset Management Platform with New Functionalities

Acquia, a digital experience company, has announced new enhancements for its digital asset management (DAM) platform, Acquia DAM (Widen). The upgrades include an artificial intelligence (AI) chatbot to assist in creating creative workflows, which will help enhance collaboration between content and creative teams by providing them with an “always-ready” idea generation. Additional enhancements include several new integrations between Acquia DAM and technology platforms like Canva, Dropbox, Salesforce, Jira, and Marq.

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monday.com Debuts a New Integration with Microsoft Teams

monday.com, a work operating system (Work OS) provider, has announced that its sales CRM is now live for Microsoft Teams. With this new integration between the monday sales CRM and Teams, businesses can create collaborative sales environments, create transparent workflows across departments, and find all the information they need on leads, pipelines, contacts, and deals in one place. The announcement is an extension of the two company’s existing collaboration since monday.com has previously integrated Teams into its Work OS platform.

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Pipedrive Launches a New Developer Hub for its Technology Partners

Pipedrive, a sales CRM for small businesses, has announced the Developer Hub, a centralized online app development platform for its technology partners and developers. The new, dedicated environment will provide developers with the tools to develop and manage scalable, secure app integrations for the Pipedrive Marketplace. Functionalities for the new Developer Hub include an improved developer experience, streamlined navigation, one-click previews for Marketplace app listings, easier-to-use app extensions, and more.

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Qualtrics Announces Three New Contact Center Solutions

Qualtrics, a leading provider of experience management (XM) software solutions, has announced the general availability of three new contact center solutions: Qualtrics Real-Time Agent Assist (RTAA), Automated Call Summaries (ACS), and Frontline Team Assist. With these new solutions, users can use AI to analyze customer needs, reduce manual work by automatically creating summaries after every customer call, and make it easier for managers to review agent performance. The Frontline Team Assist suite also provides users access to Qualtrics Frontline Agent Coaching, a coaching solution to help them identify opportunities for self-improvement.

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Sprinklr Details Sprinklr AI+, a New Generative AI-Powered Tool Kit

Sprinklr, a unified customer experience management (CXM) platform for modern enterprises, has launched Sprinklr AI+. This new AI-powered offering unifies proprietary AI from Sprinklr with OpenAI’s generative AI technology to provide customers with generative AI capabilities for social media management, customer service, and marketing. The Sprinklr AI+ tool set will bring generative AI capabilities to all four of Sprinklr’s product suites: Sprinklr Service, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Social. The Sprinklr AI+ suite is currently in a limited availability beta. 

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Semrush SEO Tools Every Marketing Team Should Know About

Search engine optimization (SEO) is one of the most valuable parts of a marketing strategy, as it helps ensure the right content reaches targeted audiences when and where they search for it. However, with so many options available, finding the best one for your company can be daunting. To help, the Solutions Review editors have compiled a rundown of the SEO features available on Semrush, a leading online visibility management SaaS platform.

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How Marketing Measurement Tools Can Turn Up the Volume on ROI, by Ariel Geifman of Dealtale

As part of Solutions Review’s Premium Content Series, Ariel Geifman, the CRO of Dealtale, dives into how marketing measurement tools can help businesses turn up the volume on their return on investment (ROI). In the article, Geifman delves into generative AI and its role in digital marketing strategies and outlines some marketing measurement systems businesses can utilize.

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