Build vs Buy Analytics for OEM Software Vendors

The more metrics, insights and analytics you add to your products, the more engagement you’ll have and stickier your product will become with customers. The decision then becomes whether to keep building your own in-house analytics or take the plunge and invest in an existing analytics platform that can be easily embedded into your software. Embedded analytics can offer you a lot more features and functionality, a lot faster, and for a lot less than you might think, read more about the pros and cons  of each.