Top MarTech News From the Week of August 18th: Updates from Klaviyo, Acoustic, Upland Software, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 18th. This round-up covers announcements and updates from Klaviyo, Acoustic, Upland Software, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 18th.

Top MarTech News From the Week of August 18th, 2023

Acoustic Partners with Snowflake to Improve the Acoustic Connect Platform

Acoustic—a global provider of marketing customer engagement solutions for B2C brands—has partnered with Snowflake to optimize data-sharing processes in the Acoustic Connect platform. With Acoustic Connect powered by Snowflake, marketers can seamlessly integrate multiple data sources into their marketing activities, providing a comprehensive view of the customer journey. This enables them to create data-driven personalization strategies, act on intent signals, and engage customers across their buying journey.

Read on for more.

Acquia Expands its Digital Asset Management Platform with New Capabilities

Acquia, a digital experience platform provider, has updated its digital asset management (DAM) platform to help marketing and creative leaders improve how they find and collaborate on digital assets. The additions to Acquia DAM will enable users to optimize their content investments across regions, campaigns, brands, and personas. The new capabilities include a streamlined search experience, more options for sharing assets across teams, new tags for improved keyword search, additional analytical insights, and updated backend data pipelines.

Read on for more.

Deloitte and Google Cloud Announce a New Co-Innovation Initiative

Deloitte has announced a new co-innovation partnership with Google Cloud to help consumer businesses create relevant and engaging customer experiences. As part of the new initiative, Deloitte’s ConvergeCONSUMER solution portfolio is available on Google Cloud and integrated with Google Cloud’s artificial intelligence, generative AI, and data analytics capabilities. This will enable customers to deploy AI-powered tools that streamline the process of forecasting customer demand, optimizing product prices, and personalizing their marketing campaigns.

Read on for more.

Dialpad Launches a New Generative AI Solution

Dialpad, an AI-powered customer intelligence platform, has launched DialpadGPT, a domain-specific large language model (LLM) built on five years and five billion minutes of proprietary conversational data. It utilizes conversational and messaging data across sales, recruiting, customer services, and employee collaboration use cases to power features that automate tasks like summarizing sales, customer service, follow-up, and team engagement actions to make teams more productive.DialpadGPT is already powering DialpadAI for customers in Dialpad’s Early Adopter Program and will be generally available to all customers by October 2023.

Read on for more.

G2 and Salesloft Detail Their New Partnership

G2 has expanded its partnership with Salesloft, a revenue workflow platform, to help brands drive revenue by converting buyer intent signals into “next best actions” for AI-powered sales workflows. The partnership will enable sales teams to identify revenue opportunities with buyer intent signals from G2.com, prioritize actions that produce revenue, streamline workflows, and utilize Rhythm, Salesloft’s new AI-powered “signal-to-action” engine. Companies can sign up for the G2 and Salesloft integration today.

Read on for more.

Klaviyo Debuts Its New Customer Data Platform

Klaviyo—a marketing automation and customer data platform provider—has debuted the Klaviyo Customer Data Platform (CDP), which uses advanced analytics to help companies understand their audience and performance. The CDP seamlessly integrates with Klaviyo’s marketing automation applications so businesses have a single platform to store customer data, unify it with transformation tooling, analyze customer cohorts with customized predictive modeling, utilize advanced data visualizations, and more.

Read on for more.

Qualtrics Announces the General Availability of AI-Powered Video Feedback Solutions

Qualtrics, an experience management solution provider, has announced the general availability of its Automated Summaries for Video Feedback, In-Depth Interviews, and Focus Groups. These new “purpose-built” video feedback solutions utilize real-time analytics, predictive insights, and generative AI to help businesses conduct smarter research, grow market share, and respond faster to customer needs. The insights these tools gather will also be automatically added to unique profiles in Qualtrics Experience iD (XiD) to provide teams with a comprehensive picture of how customers engage with their products and services.

Read on for more.

RainFocus Expands its Partnership with Groups360

RainFocus, an event marketing platform, has announced it is expanding its partnership with Groups360, a booking group travel platform. Together, the companies will enhance the combination of Groups360’s online marketplace for hotel and venue sourcing with RainFocus’ event marketing platform. The partnership will also help companies support client growth, create new products, manage the growing demand for in-person events, streamline venue sourcing, and expedite meeting and planning cycles.

Read on for more.

Upland Software Launches Altify Insights

Upland Software has launched Altify Insights, a solution designed to help B2B sales organizations reduce sales cycles and increase win rates. Altify Insights is built on the Salesforce platform and allows sellers to visualize who the decision-makers are in a company, actualize effective relationship strategies, create strategic opportunity plans to guide prospects toward closing,  align revenue teams, and use out-of-the-box templates to engage prospects and identify buyer insights.

Read on for more.

Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Intent Data: The Tool Every B2B Company Needs In An Economic Downturn, by David Crane at Intentsify

As part of Solutions Review’s Contributed Content Series, David Crane, the VP of Portfolio Marketing at Intentsify, explains why intent data is essential for B2B companies. In his article, Crane outlines three use cases for intent data to explain how it can accelerate pipelines, improve customer success, and synchronize digital advertising tactics.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.