11 of the Best CRM Platforms for Travel Agencies

The editors at Solutions Review have compiled a list collecting some of the best CRM platforms for travel agencies. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

With the right CRM software, travel and hospitality businesses can improve how they manage customers, access client information, identify needs, develop brand loyalty, develop memorable customer experiences, generate targeted marketing campaigns, and maximize customer satisfaction. However, selecting a CRM software solution can be complicated and time-consuming, especially since travel agencies have to adapt to changing market trends, regulations, and customer expectations.

To help, the Solutions Review editors have compiled the following list of top-rated CRM solutions for travel agencies to consider. Our editors selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria.

The Best CRM Platforms for Travel Agencies

ActiveCampaign

Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions for businesses across industries. Travel and hospitality companies can use the platform to drive reservations, streamline back-end processes, use tags to segment customers, automate nurture flows, create personalized communications, maintain customer loyalty, and integrate with the other technology tools in their martech stack.

Zendesk

Description: Zendesk provides customers with a CRM focused on customer service and sales needs. With Zendesk Sell, a sales CRM platform, users can access sales automation software, pipeline visualization and management tools, mobile access, lead management, reporting capabilities, and more. For example, agencies can use Zendesk’s capabilities to automate processes with AI-powered bots, curate personalized customer experiences, empower customers with self-service options, improve employee experiences, and provide omnichannel, hassle-free digital support.

Pipedrive

Description: Pipedrive provides a clean, intuitive, and interactive CRM tool to help sales professionals manage leads, track communications, automate tasks, measure performance with detailed metrics, and improve sales processes. With its travel agency CRM solution, Pipedrive provides clients with lead management, custom fields for personalizing travel experiences, automated workflows, sales pipelines, financial management, personalized messaging across channels, sales reports, automatic follow-ups, and other capabilities for delivering memorable customer experiences.

Freshworks

Description: Freshworks provides business software solutions designed to be ready to go right “out of the box.” The company’s CRM platform, Freshsales, comes equipped with the tools businesses need to identify loyal customers, improve engagement, personalize the shopping experience, and unify customer data. With Freshsales’ travel CRM software, businesses can improve how they understand customers, engage in meaningful conversations, curate personalized trips, manage loyalty programs, track customer behaviors, organize data, create custom dashboards, and more.

Hubspot

Description: HubSpot is one of the most well-known and popular CRM software platforms, as most of the companies in the marketing world have partnerships or integrations with the company’s CRM solution suite. Alongside that CRM suite, HubSpot offers a marketing, sales, customer service, operations, and content management system (CMS) solution. The company can help travel agencies improve their operations, nurture relationships, maintain a single source of truth for traveler information, automate processes, deliver targeted content to audiences, and more.

Tutterfly

Description: Tutterfly is a CRM platform designed specifically for companies in the travel industry. The company’s platform can help travel agents, tour operators, and agencies improve how they manage customers, create itineraries, automate processes, improve customer service, and gain deeper insights into their business. Features include lead management, sales pipelines, workflow automation, account management, Facebook integrations, contact management, sales reports, document management, web forms integrations, supplier management, and a real-time CRM dashboard.

Inspiretec

Description: Inspiretec is an end-to-end travel platform designed to help businesses simplify their operations, centralize customer data, streamline workflows, generate leads, and maximize growth. With its travel CRM solution, built for tour operators and travel agents, can drive more bookings, launch optimized marketing campaigns, and connect all the stages of the customer journey to create a comprehensive customer view. Features include reporting tools, industry-specific data analytics, audience segmentation, personalized marketing campaigns, and more.

Apptivo

Description: Apptivo’s Customer Relationship Management solution enables its users to attract, engage, and retain more customers. It offers a highly customizable experience, allowing users to manage each aspect of CRM through a network of connected applications. The company can help travel and hospitality businesses streamline operations, improve customer satisfaction, grow their direct client customer base, and optimize the employee experience. Specific capabilities include sales planning, customer management, lead management, competitor analysis, and contract management.

Bitrix24

Description: Bitrix24 is a low-cost CRM software with marketing automation, customer support, and client management features. In addition to being available in the cloud and on-premise, Bitrix24 is accessible on desktop and mobile devices. For travel agencies, Bitrix24’s cloud-based CRM offers employee management, a customer contact center, reporting tools, pipeline management, community calendars, process automation, scheduling tools, project management, built-in telephony capabilities, sales process management, and customer data management.

Capsule

Description: Capsule is a CRM solution for small, mid-size, and startup companies looking for a reliable, easy-to-use tool to help them stay organized, build customer relationships, minimize user input, and maximize sales opportunities. The company’s travel CRM offering equips brands with the tools they need to create comprehensive customer views, personalized experiences, lasting customer relationships, top-notch customer service, and more. Features include contact management, automated workflows, data collection, sales process management, visual pipelines, and performance tracking.

Qualtrics

Description: Qualtrics is the “Experience Management (XM)” service category creator and works with organizations to improve and manage their customer, employee, product, and brand experiences. The XM Platform is designed to help users create customer-centric products and develop memorable brand identities that attract, retain, and delight customers and employees. With Qualtrics’ travel and hospitality experience management capabilities, brands can use real-time data, AI-powered tools, and other features to improve their brand, product, employee, and customer experiences.